about me

Rachel K Zhang is a Canadian marketing specialist, serial entrepreneur, and community builder currently based in Amsterdam. Driven by a love for creativity and creation, she helps people and brands tell their most authentic stories.

With a background in visuals and creativity — photography, videography, writing, design, and more — she channels her artistic energy into marketing and branding through RKZ Creative. This includes helping start ups and companies become established in their branding and then sharing this story across a wide array of platforms.

Having lived seven years in Shanghai, China, she remains an active member of the Chinese international and entrepreneurship community. She has a deep understanding of Chinese business and marketing trends and has extensive experience helping Chinese brands connect with the West and vice versa.

As a mentor, she uses RKZ Creative to create opportunities for passionate individuals interested in marketing and communications through an internship and mentorship program.

Outside of RKZ Creative, she is also the cofounder of: Equestrian athleisure brand Hart Outfitters and China-based female entrepreneurship community SheUp.

When she isn’t creating Pinterest moodboards or scribbling on an iPad, Rachel loves equestrian showjumping, teaching horseback riding in Shanghai, New York Times crosswords, and connecting with passionate individuals.